USA Conseil Case Study
The Results Speak Volumes
Oui Digital did a marvellous job. Xavier understood my needs, fully respected the spirit of the original site, and carefully took all my remarks and wishes into consideration. Thank you Oui Digital for this amazing work!
A 20-Year Legacy Trapped in 2004
USA Conseil, a trusted French travel consultancy serving clients for two decades, faced a critical challenge: their website looked and performed like it was stuck in 2004.
Despite their stellar reputation and expertise in North American travel services, their online presence wasn't reflecting their authority or capturing the growing digital market.
Key Issues:
- Outdated design hurting credibility
- Non-responsive layout losing mobile users
- Poor SEO visibility despite valuable content
- Missing GDPR compliance for EU users
- No clear conversion paths
A Complete Digital Transformation
We didn't just redesign a website—we reimagined USA Conseil's entire digital presence with a laser focus on SEO, user experience, and conversion optimization.
- 1. Strategic SEO Audit & Planning Identified high-value French keywords for US travel topics, analyzed competitor gaps, and mapped user search intent to create a content strategy that would dominate French-language searches.
- 2. Modern WordPress Rebuild Completely rebuilt the site on WordPress with responsive design, lightning-fast performance, and clean URL architecture. Every element optimized for both users and search engines.
- 3. Content Optimization & Creation Transformed existing content and created comprehensive guides targeting specific search queries. Focus on practical travel guides services, and seasonal content.
- 4. Technical Excellence Implemented GDPR compliance, enhanced site security with HTTPS, optimized Core Web Vitals, and created a mobile-first experience that loads in under 3 seconds.
Explosive Growth Across All Metrics
Traffic Channel Transformation
| Channel | March 2023 | March 2024 | Growth |
|---|---|---|---|
| Organic Search | 618 users | 5,321 users | +761% |
| Direct | 164 users | 605 users | +269% |
| Referral | 1,466 users | 1,568 users | +7% |
Content Performance Highlights
Car Rental Guide
+1,453% Organic Traffic GrowthRoute 66 Guide
946 Monthly SessionsMPC Application
450 New Sessions/MonthTime Change Article
+1,735% Year-over-Year GrowthInternational Market Expansion
France
+633% 4,501 users - Primary marketCanada
+791% 517 users - Bilingual expansionUnited States
+519% 291 users - Target marketEurope
+500% Belgium, Switzerland & GermanyReady to Transform Your Digital Presence?
USA Conseil's success story shows what's possible when strategic SEO meets exceptional web design. Let's create your success story.
Ready to Say Oui to Better Digital?
Join the ranks of successful businesses that chose excellence. Let's create something extraordinary together with French precision and San Diego innovation.