USA Conseil Case Study

The Results Speak Volumes

📈

765%

Organic Traffic Growth

👥

234%

New Users Increase

⏱️

61%

Engagement Time Boost

🇫🇷

633%

French Market Growth

Oui Digital did a marvellous job. Xavier understood my needs, fully respected the spirit of the original site, and carefully took all my remarks and wishes into consideration. Thank you Oui Digital for this amazing work!

— Clarisse, USA Conseil

The Challenge

A 20-Year Legacy Trapped in 2004

USA Conseil, a trusted French travel consultancy serving clients for two decades, faced a critical challenge: their website looked and performed like it was stuck in 2004.

Despite their stellar reputation and expertise in North American travel services, their online presence wasn't reflecting their authority or capturing the growing digital market.

Key Issues:

Outdated design hurting credibility
Non-responsive layout losing mobile users
Poor SEO visibility despite valuable content
Missing GDPR compliance for EU users
No clear conversion paths

The Strategy

A Complete Digital Transformation

We didn’t just redesign a website—we rebuilt the online experience with a focus on clarity, trust, and search visibility that supports inquiries.

1. Strategic SEO Audit & Planning Identified high-value French keywords for U.S. travel topics, analyzed competitor gaps, and mapped search intent to build a focused content strategy.
2. Modern WordPress Rebuild Rebuilt the site on WordPress with a modern layout, a mobile-friendly experience, and clean site structure—so it’s easier to use and easier to find.
3. Content Optimization & Creation Transformed existing content and created comprehensive guides targeting specific search queries. Focus on practical travel guides services, and seasonal content.
4. Stronger Foundation Implemented GDPR compliance, improved site security with HTTPS, and created a mobile-first experience that loads in under 3 seconds.

The Impact

Explosive Growth Across All Metrics

Traffic Channel Transformation

Channel	March 2023	March 2024	Growth
Organic Search	618 users	5,321 users	+761%
Direct	164 users	605 users	+269%
Referral	1,466 users	1,568 users	+7%

Content Performance Highlights

 Car Rental Guide +1,453% Organic Traffic Growth 
 Route 66 Guide 946 Monthly Sessions 
 MPC Application 450 New Sessions/Month 
 Time Change Article +1,735% Year-over-Year Growth 

International Market Expansion

 France +633% 4,501 users - Primary market 
 Canada +791% 517 users - Bilingual expansion 
 United States +519% 291 users - Target market 
 Europe +500% Belgium, Switzerland & Germany 

Ready to Transform Your Digital Presence?

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