Google finds you by name. Your buyers search by need.
The search is already happening
Most San Diego businesses rank for their own name and nothing else, invisible to buyers actively searching for what they sell. I make your site fast and readable to Google, then build the pages that win those searches.
People near you search for what you do every month. The big national brands own the generic terms, the ones with national ad budgets behind them. But those brands cannot show up in the local map results, the ones nearby buyers actually choose from. That is the opening. Winning local search is not about outspending anyone. It is about owning the results the big players cannot reach.
Why Technical SEO Matters for Your Bottom Line
Technical SEO issues don't just hurt your rankings—they directly impact whether potential customers can find you, trust you, and convert. Here's what the data shows:
- 75%
of users never scroll past the first page of search results
HubSpot - 53%
of mobile visitors leave sites that take over 3 seconds to load
Google - 93%
of online experiences begin with a search engine
Search Engine Journal - 3x
more likely to rank with proper technical SEO implementation
Backlinko
The diagnosis: what a real audit turns up
Before I pitch you anything, I look at your site the way Google does. Here is what that check turns up on most small-business sites. Each one quietly costs you leads. Read it as a checklist: the free Health Check tells you which of these are on your site.
-
The call button is broken or missing.
On mobile, if tapping “call” does nothing or dials the wrong place, every phone lead is lost before it reaches you.
-
You rank for your name, not your service.
Search for what you sell and you are nowhere. The searches with buying intent go to someone else.
-
Every page has the same title.
When “Services,” “About,” and “Contact” all share one title tag, Google cannot tell them apart, and none of them rank for anything specific.
-
Your site loads on more than one address.
When the same site answers on several URLs, ranking signals split, and some versions can warn visitors the page is “not secure.”
-
There are no local signals.
Without structured data, Google cannot clearly tell where you are or what you do, so you do not surface in local results.
-
The site is slow.
More than half of mobile visitors leave a page that takes over three seconds. A slow site loses the lead and the ranking at the same time.
The most expensive problem is usually the smallest one
The highest-impact fix is often the cheapest to make. A broken click-to-call button is the classic example. It looks like a tiny detail. But every mobile visitor who taps it and hits a dead end is a lead you paid to earn and then lost at the finish line. I find these first and fix them in the first weeks, before we touch anything slower or bigger.
Is your call button actually dialing the right number? Run the free Website Health Check and see which of these are on your site.The audit you just read is how I work every day
Everything above is the actual first pass I run on a new site. It is not a sales gimmick with the findings hidden until you pay. You see the problems, in plain English, up front. That is the standard for everything after, too.
-
Founder-level attention.
You work directly with me, the person doing the work, start to finish. No handoffs, no account manager in the middle.
-
Built in the open.
Every change gets explained in plain English, every month. You always know what got done and why.
-
One real point of contact.
A person, not a call center or a ticket queue.
How I fix it
SEO works in two stages. First I fix the foundation, once. Then we build on top of it, month after month. Skipping the first stage is why most SEO retainers spin without moving.
Done once, in about the first 30 days
The one-time build
- Loads fast on every device. Modern, standards-based build with strong Core Web Vitals.
- One secure version of your site. Duplicate addresses retired, HTTPS enforced.
- One clean version indexed. Canonical tags, a real sitemap, proper 404s, so Google indexes you once and cleanly.
- Found in local search. Your homepage and pages localized to where you actually are.
- Google Business Profile, fully set up. Optimized and ready to earn reviews from day one.
- Structured data so Google understands you. LocalBusiness, Service, and FAQ schema.
Ongoing, from month two
The monthly work
- Content in your voice. One to two optimized articles a month, written to sound like you, aimed at the searches that bring buyers.
- Citations that match. Consistent listings across the directories that matter for local trust.
- Structure upkeep. Monthly internal linking, schema, and content maintenance.
- Reporting you can read. A plain-English report each month: what moved, what is next.
Your first 90 days
SEO works in stages. Here is exactly what happens after we start.
-
Foundation
Faster, secure, one clean domain. Local setup and Google Business Profile optimized. Search data connected so we measure from day one.
-
Content and momentum
First two articles published. Reviews and link outreach begin. Report 1: your baseline.
-
Authority
Two more articles. Internal linking deepened. Report 2: the first trend line.
What to expect (and what I will not promise)
SEO compounds. It does not spike. Here is the honest shape of the first 90 days.
-
More people finding you.
Rising impressions as your pages start surfacing for searches that matter.
-
Into the local map pack.
Visibility in the map results, where nearby buyers choose.
-
More real inbound.
Calls and messages from people who were already looking for what you do.
I will not promise a ranking by a certain date. Anyone who does is guessing. What I promise is the foundation gets fixed, the work ships every month, and you see exactly what it is doing.
Work That Speaks Volumes
Transformative projects for businesses ready to stand out and grow.
-
Breton Law
Refined brand + bilingual site -
Digital Innovations Design
Brand system + production site shipped -
USA Conseil
765% traffic increase in 12 months -
Aurore Lacas Coaching
Bilingual launch + local SEO lift -
Les Français de San Diego
WordPress → Astro migration -
Cornerstone Painting Co.
Modern site for a trusted SD painter
Who this is for (and who it is not)
run a local or service business, want the phone to ring and the calendar to fill, and want to work directly with the person doing the work.
want the lowest possible price, need results next week, or want a dashboard login instead of a person. SEO is a compounding investment, not a switch.
Two stages, priced on the call
SEO here runs in two stages, priced separately. You are not paying for both at once.
The fix-everything-above build, yours to keep.
The monthly work that compounds.
Prefer no upfront cost? There is an all-in monthly path that folds the foundation in. Ask on the call.
Book a free callQuestions I get a lot
-
How long until I see results?
The foundation is live in about 30 days. Rankings and traffic build over the following months. Most local businesses see movement in impressions and map visibility within the first quarter, with gains compounding after.
-
Do I have to sign a long contract?
No. The foundation is a one-time build. The retainer is month to month. You stay because it is working, not because you are locked in.
-
Can you add SEO to a site you did not build?
Yes. I start with the audit either way, then fix the foundation on whatever you have.
-
Who actually does the work?
I do. You work with me directly, not an account manager and not a junior.
-
What if I already rank for my name?
Most businesses do. The point is to rank for what you sell, where the buying-intent searches are. That is the work.
-
How do you report progress?
A plain-English report every month: what moved, what shipped, what is next. No jargon dump.
See what I would fix first.
Get clear answers, a realistic timeline, and a plan that fits your business. No tech talk — just what actually brings in leads.