How a complete redesign and structured SEO system transformed USA Conseil's digital visibility in 12 months.
765%Organic Traffic Growth
234%New Users Increase
61%Engagement Time Boost
633%French Market Growth
Project Overview
ClientUSA Conseil
IndustryTravel Consultancy
LocationSan Diego, California, USA
Timeline12 months
StackLegacy PHP, WordPress, GeneratePress, Yoast SEO
The Challenge
A 20-Year Legacy Trapped in 2004
USA Conseil, a trusted French travel consultancy serving clients for two decades, faced a critical challenge: their website looked and performed like it was stuck in 2004.
Despite their stellar reputation and expertise in North American travel services, their online presence wasn't reflecting their authority or capturing the growing digital market.
Key Issues:
Outdated design hurting credibility
Non-responsive layout losing mobile users
Poor SEO visibility despite valuable content
Missing GDPR compliance for EU users
No clear conversion paths
The Strategy
A Complete Digital Transformation
We didn’t just redesign a website—we rebuilt the online experience with a focus on clarity, trust, and search visibility that supports inquiries.
1. Strategic SEO Audit & Planning
Identified high-value French keywords for U.S. travel topics, analyzed competitor gaps, and mapped search intent to build a focused content strategy.
2. Modern WordPress Rebuild
Rebuilt the site on WordPress with a modern layout, a mobile-friendly experience, and clean site structure—so it’s easier to use and easier to find.
3. Content Optimization & Creation
Transformed existing content and created comprehensive guides targeting specific search queries. Focus on practical travel guides services, and seasonal content.
4. Stronger Foundation
Implemented GDPR compliance, improved site security with HTTPS, and created a mobile-first experience that loads in under 3 seconds.
The Work
Visual Transformation
A side-by-side view of the platform shift from outdated layouts to a modern, search-ready experience.
BeforeLegacy PHP WebsiteOutdated structure and visual hierarchy limiting trust and discovery.AfterModernized PlatformClean architecture and conversion-first navigation built for SEO growth.
The Impact
Measurable Results
Traffic Channel Transformation
Channel
March 2023
March 2024
Growth
Organic Search
618 users
5,321 users
+761%
Direct
164 users
605 users
+269%
Referral
1,466 users
1,568 users
+7%
Content Performance Highlights
+1,453%
Car Rental Guide
Organic Traffic Growth
946
Route 66 Guide
Monthly Sessions
450
MPC Application
New Sessions/Month
+1,735%
Time Change Article
Year-over-Year Growth
International Market Expansion
+633%
France
4,501 users - Primary market
+791%
Canada
517 users - Bilingual expansion
+519%
United States
291 users - Target market
+500%
Europe
Belgium, Switzerland & Germany
The Results Speak Volumes
765%
Organic Traffic Growth
234%
New Users Increase
61%
Engagement Time Boost
633%
French Market Growth
Oui Digital did a marvellous job. Xavier understood my needs, fully respected the spirit of the original site, and carefully took all my remarks and wishes into consideration. Thank you Oui Digital for this amazing work!
Built With
WordPress — CMS platform and content management
GeneratePress — Theme framework for lightweight, flexible layouts
Yoast SEO — On-page optimization and schema markup
Google Analytics — Traffic monitoring and conversion tracking
Google Search Console — Indexing and search performance
A dental prosthetics studio with zero web presence — brand system, design tokens, and SEO architecture shipped as a complete production site at digitalinnovlab.com.
