From Legacy PHP to 765% Organic Growth
How a complete redesign and structured SEO system transformed USA Conseil's digital visibility in 12 months.
The same site, restructured around how French-speaking travelers actually search for U.S. trips.
Keyword & competitor mapping Identified high-value French-language keywords for U.S. travel topics. Analyzed competitor gaps in the francophone travel-advisory space. Mapped search intent into a focused content plan.
WordPress rebuild Rebuilt on WordPress with a modern responsive layout and a clean URL architecture. Twenty years of legacy PHP replaced without losing a single editorial page.
Content optimization & creation Restructured existing editorial. Added comprehensive guides for high-intent queries: Route 66, car rentals, ESTA/MPC applications, seasonal travel.
Compliance & conversion GDPR-compliant forms for European visitors. Mobile-first delivery for the half of traffic on phones. Clear lead routes from article to inquiry.
Twelve months of organic growth came from three calls we made early and held to.
English-language travel sites don't rank in French search. French-language travel sites rarely cover U.S. destinations. We targeted the gap (French queries about Route 66, ESTA, car rentals, time-zone changes) and built USA Conseil into the answer.
Service pages rarely rank on their own. Guides that solve specific reader problems do. The Car Rental Guide grew 1,453%; the Time Change article grew 1,735% year over year. Each one earned its traffic by being genuinely useful, not by selling.
Twenty years of editorial authority needed structure, not replacement. We restructured the existing pages instead of starting over, preserving the substance the client had built and giving it the SEO foundation it never had.
Four deliverables, each meant to outlast the launch.
Two decades of legacy PHP replaced with a fast, editable WordPress site.
Schema, sitemap, and keyword-mapped pages across the editorial library.
High-intent French-language travel guides built from the existing 20-year corpus — Route 66, ESTA, car rentals, seasonal trips.
Clear lead routes from page view to inquiry, with GDPR-compliant forms.
A side-by-side view of the platform shift from outdated layouts to a modern, search-ready experience.
| Channel | March 2023 | March 2024 | Growth |
|---|---|---|---|
| Organic Search | 618 users | 5,321 users | +761% |
| Direct | 164 users | 605 users | +269% |
| Referral | 1,466 users | 1,568 users | +7% |
Organic Traffic Growth
New Users Increase
Engagement Time Boost
French Market Growth
Oui Digital did a marvellous job. Xavier understood my needs, fully respected the spirit of the original site, and carefully took all my remarks and wishes into consideration. Thank you Oui Digital for this amazing work!
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USA Conseil’s success shows what’s possible with clear positioning, strong pages, and consistent SEO fundamentals. Let’s create your success story.