From WordPress to Astro: A Faster Community Platform
Rebuilding Les Français de San Diego for performance, SEO clarity, and long-term community growth.
Oui Digital approached the project as a structural rebuild rather than a simple migration. The strategy centered on three core pillars designed to support both current users and future growth.
Performance-First Architecture Transition the site to a static framework capable of delivering near-instant load times and stronger Core Web Vitals through pre-rendered pages and minimal JavaScript.
Clear Information Architecture Restructure the navigation and content hierarchy so users can quickly find events, resources, and articles relevant to the French-speaking community in San Diego.
SEO-Aware Content Structure Improve how blog posts, categories, and internal links are organized to strengthen topical authority and local search visibility for the French-speaking audience.
Oui Digital approached the project as a structural rebuild rather than a simple migration. The strategy centered on three core pillars designed to support both current users and future growth.
Transition the site to a static framework capable of delivering near-instant load times and stronger Core Web Vitals through pre-rendered pages and minimal JavaScript.
Restructure the navigation and content hierarchy so users can quickly find events, resources, and articles relevant to the French-speaking community in San Diego.
Improve how blog posts, categories, and internal links are organized to strengthen topical authority and local search visibility for the French-speaking audience.
Four deliverables, each meant to outlast the launch.
Static delivery, near-instant first paint on every page.
Hreflang-correct, locale-aware navigation and content collections.
Mobile-first, lazy-loaded media, Lighthouse 95+ at launch.
Markdown-backed events and resources, easy for the team to maintain.
Key visual deliverables are defined below. Approved screenshots will be dropped into this section as soon as they are available.
Screenshot assets pending approval.
Legacy navigation versus static-first architecture.
Category structure and internal-link model for better discovery.
Clear business listing structure for community services.
Simplified hierarchy optimized for on-the-go access.
Architecture
Delivery
Focus areas
Scope
A new immigration practice launching with a business card she loved and a Caslon wordmark — extended into a complete brand system and a bilingual production site at breton-law.com.
A dental prosthetics studio with zero web presence — brand system, design tokens, and SEO architecture shipped as a complete production site at digitalinnovlab.com.
A 20-year consultancy whose website was stuck in 2004 — rebuilt for modern search visibility.
A career-changing coach who needed a brand identity and bilingual website from scratch.
This project shows how modern static architecture can power community platforms while maintaining speed, clarity, and maintainability. Let's build something that scales with your audience.