Is Your Website Doing Its Job?

Your answers map to 5 strategic pillars, each scored 0–100. The pillars are weighted by business impact — Conversion Path carries the most weight (30%) because it has the most direct effect on leads. The composite score is a weighted average. A site can't earn an A if any single pillar falls below 60, which prevents a strong site in 4 areas from masking a critical gap.

This is a self-assessment, so it measures your perception of your site — not an objective technical scan. It's most useful for identifying strategic gaps (positioning, conversion path, trust signals) that automated tools miss entirely. For technical issues like page speed, crawlability, and mobile rendering, run our free Website Health Check.

The Website Health Check is an automated technical scanner: enter a URL and it audits page speed, mobile friendliness, and SEO metadata — things a tool can measure objectively. The Scorecard is a strategic self-assessment: it grades your site's clarity, conversion path, trust signals, and content approach — things only you can answer. They're complementary, not competing.

Yes — after you complete the scorecard, a shareable link is generated that encodes your results. Bookmark it or share it with your team. You can retake the scorecard at any time — many clients use it before and after a site update to measure progress.

The scoring questions assume you have a site. If you don't have one yet, feel free to take it anyway — the gaps it identifies are exactly what a well-built site would need to address from day one. The results can serve as a brief for your next web project.